Once upon a time Seochat had a voice. The search optimization information you could have got there was not only of high quality, it was valuable. But as SEO companies started to run their own websites and blogs on the topic – time had changed and so did Seochat.
Nowadays, Seochat is mostly silent.
Speaking the right thing at the wrong time
First of all, its content is not very current. The variety of articles still speak the right thing, and do it very well I must admit, the problem is that most of it comes too late, repeating what all the real big ones (professional seo and online marketing websites) had already said in some earlier point in time.
Trying to sell some water to a thirsty cat
Secondly, their commercial inclination is so obvious, so vigorous and at the same time so not “seoy”. It’s quite acceptable to make some money from selling ads, and it’s very wise – from online marketing point of view – to make them textual and to implement it inside the content, but where is the context and what about user usability? Isn’t it what online advertising is all about? Why, for crying out load, do I need to run into a textual link saying “escape” which leads to some advertisement on Mitsubishi outlander while I was reading a very nice article on search optimization? Where is the relevance? this is just like trying to sell some water to a thirsty cat.
Let the readers read
Readers want to read, period. They want to get some knowledge and valuable information and if some one wishes to try and sell them something, the least he can do is to make his efforts at the right place on the right time.I’m not saying, not for a single moment, that Seochat shouldn’t sell ads inside content. They can do it and they should, but they should also remember that it all about the user (the reader). If Seochat knows so much about google, and it does, it should follow its state of art – being relevant, just as Google adwords basically are.
And please make it easy on them
Speaking of usability, seochat can use another advice. Don’t make it hard on your readers. The few that has left don’t need to go through such a long way (and 3 are quite a long way!) just to get to the beginning of the article they are interested in reading. I’ll make myself clear with a live example.At the homepage of seochat you can find some summaries of today’s articles.Once you decide which one speaks to you, you need to click on its summary. If, mistakenly, you click on the image on the left instead of the article headline (and this mistake can be done innocently, believe my experience), an image that feels very much an inherent part of the text, you’ll get not to the article you wanted to read but to a page about “search engine optimization guide”. Sure, the alt tag says something about it (“search optimization”) but so is the headline of the article… thus, once you realize you got into the wrong page, you have nothing else to do but to take the back button, or, if this comes to your mind, look for your desired article headline on this page. either way you’ll find yourself clicking more than necessary.
click on image (click number 1) -> use the back button (click number 2) -> click on article headline (click number 3) = 2 clicks more than necessary.Click on image (click number 1) -> find your desired article headline and clicking it (click number 2) = 1 click more than necessary.
Actu-quality, relevancy and usability
I don’t know. Maybe I’m stupid and all other readers succeed in getting to their desired article in just one click, by clicking the article headline at the first time, but I’m taking the freedom to doubt it.
Whether Seochat perceives its readers as intelligent more than the average reader, there’s no need to put it to test. Dear Seochat! You have great writers, who know what’s going on and more than that – know how to deliver a story. Don’t pay them with running away their readers (=your textual ads audience).
In three words, give your audience what he wants:
Actu-quality (actual quality content), relevancy and usability.