Manchester SEO Meeting’s Report

September 18, 2007

After three days in Manchester England, for SEO mingling purpose, and a day in Amsterdam I must say that I don’t feel like getting back to work but still – I find it hard to complain…

The meeting wasn’t so much a business one as it was social, getting to know the faces behind the online nick-names, and as such it was quite successful.
‘Though I didn’t mingle with everyone, the few I had talked to were really nice.
Ralph (from Fantomaster) was my highlight – No doubt he’s the smartest and sweetest person I have ever met. To put it in other words, I don’t mind to get stucked with him on a desert island…

Others I enjoyed talking to were Leona from Manchester, Jason Duke, Brian the Scotsman (Britecorp), Eki from P”G, Edit and Shai from RandomLogic and Jamey and Simon from PUSHON.

As I said on the meeting, I really hope to see everyone once again – This time is Israel.
To make my point, I’m attaching a short video of a bunch of drunk people who sang on the “Ape and Apples” bar where we sat, striving to hear ourselves talking, not to mention thinking…

Here are others’ reports, photos and videos on the SEO Manchester meeting:
SEO Meet Manchester Friday Night Video
Fantomaster Report (+Sphinn Linkbait)
Paulh Summary
http://sphinn.com/story/5812


See you in Manchester SEO Meeting

September 12, 2007

I’ve been amusing myself (and earning my living) in the SEO industry for two years now, and ‘though I’ve been into relevant conferences in Israel, the “Machester SEO Meeting” I’m about to participate is going to be my first “out-of-homeland-SEO-meeting” and I’m excited! 🙂

It’s not an official meeting and I’m afarid I might get too drunk to speak or collect any vital information, but no doubt it’s going to be not just an experience but a good one.
Sure I would rather it to be after our New Year’s celebrations (Yep, the Israeli ones are celebrating it tonight) but I take this flight to Great Britain as a really nice present for the beginning of the new year.

I’ll be back on Monday, so expect reports then…

Happy New (Israeli) Year to Everyone!


SMO by SES San Jose 2007

September 8, 2007

SES San Jose convention took place on August 20-23.
Since I’m into “social media optimization” and one of the pannels was about this particular subject I’d like to make a short summary of this pannel’s highlights:

Optimize your Content to the People’s Feelings
According to Todd Malicoat (Stuntdubl), if you want to do business in the world of social media – you must use a human voice that will appeal to others through “hooks” like humor, presenting a contrary opinion, news and so on.
More than that, one must use attractive titles and get them optimized by:
– Using keywords as anchor texts.
– Creating a focused readable content divided to paragraphs and decorated by bullet points and alike.
– Asking others (like friends and other acquaintances) to link to your scial media material.
– Linking out to other sources should be made generously. Doing this will not make you lose your PR but earn you some points as a writer who knows what he’s writing about.

SMM Recommended Sites
Rand Fishkin (SEOmoz) said that the goal of SMM is to build relationships in the sphere of blogs and other social media sites and that it is way different from the way you handle costumers.
Whether SMM is used for branding or reputation management, these are the recommended sites for it:
YouTube
Stumbleupon 
Wikipedia
Yahoo Asnswers
Digg
Yelp
Reddit
Linkedin
Flicker
Netsacpe
Del.icio.us
Facebook
Amazon
Technorati
Newsvine
Shpinn
Helium
Wikihow
SecondLife
Twitter

Banned SMM Efforts
According to Neil Patel (ACS), some SMM efforts can get you banned. That’s why you Shouldn’t:
– Have too many friends (no more than a few thousand).
– Promote yourself.
– Pay for votes.
– Spam.

On the same time you Should:
– Obey community rules.
– Add tons of friends.
– Use the most appealing titles and descriptions you can think of.
– Participate in communities and make sure to become a top user.
– Use SM platforms on the right time, when plenty of users are online.
– Submit videos and podcasts since they have a better CTR than text does.
– Mix broad and specific tags when tagging.