No doubt that social bookmarking is just a tiny part of SMM (social media marketing) and that SMM is just a small part of SEO or SEM, but you know what people say – All (big) things are amde of small pieces.
As far as I see it, if you work alone (with no SEO expert by your side) or have limited budget for your international marketing efforts (assuming, off course, your project suits the global market) – some international social bookmarking can give you the global exposure you are looking for, both in terms of relevant traffic and in terms of search engine positions.
First step is to know your other languages strong keywords
For this you need to have a healthy logic, more than a couple of hours and if you are lucky enough – some friends who speak the languages of the international markets you wish to target.
Sure, you can use some automatic translating tools like Yahoo babel Fish or Free Translations, but most chances are that you’d miss some important terms as well as distort others. If you got the money – get some expert translator or even better – an expert SEO who speak the language of the foreign market you are trying to reach.
Second step is to build your international bookmarking database
In order to find relevant bookmarking sites in your targeted languages, you need to know the translation of at least two important terms: “bookmarks” and “favorites”. Type these keywords in the search box of relevant search engines (google.de if you look for bookmarking sites in German or Yahoo.fr if you look for bookmarking sites in French and so on) and check the results. Most bookmarking sites look and behave the same, so you shouldn’t have any difficulties in understanding how to register as well as how to submit a site.
In addition, you can search for some blogs in your targeted markets (using google blog search or technorati) and check the bookmarking buttons at the buttom of their posts.
In any case, for your cnvenience, you can find some bookmarking sites in French and German at the end of this post.
Third step is bookmarking and socializing on a regular basis
Don’t just submit all your website’s pages under relevant kewords and then disappear. Submit other URLs (that aren’t yours but from the same niche and language), vote for others’ submissions and so on. Remember – you can’t talk social bookmarking and do only one of the two. They go together so you must do them both if you want to succeed.
A list of Social Bookmarking Sites in French and German:
Bookmarks.fr (FR bookmarks)
Mesfavoris (FR bookmarks)
Excite (FR bookmarks)
Bookmarks Sites (FR bookmarks)
Plpage (FR bookmarks)
Bookeet (FR bookmarks)
Scoopeo (FR bookmarks)
Bluegger (FR bookmarks)
Yigg (DE bookamrks)
Webnews (DE bookamrks)
Folkd.de (DE bookamrks)
Bonitrust (DE bookamrks)
Kledy.eu (DE bookamrks)
Linksilo (DE bookamrks)
Lufee (DE bookamrks)
Minota (DE bookamrks)
Weblinkr (DE bookamrks)
Anything to add?
Feel free to comment or even bookmark… 🙂
Check this fine video by common craft if you’d like more basic info on social bookmarking: