SEOSOS is back!

July 22, 2007

It has been a long-long time, I know.
There shouldn’t be any excuses for such a behavior, but I have some:
che.jpg
1. I was in vacation in Cuba (kisses to dear Che Guevara) and had some hard time to adjust to the regular life and its routine.

2. My partner to life brought me a puppy (which now is quite a horse I have to admit) and this lovely creature stole all my attenetion.

3. I got a little bit frustrated from the fact that all of this blog pages (except the homepage) got into the supplemental results on google.

BUT – I’m back!
Wanna read the real reason for my coming back?
I want to test this supplemental results thing. Some say that you can get out of this lousy situation by simply getting your pages linked to eachother.
So I decided to give it a try.
Get ready for tons of inner links… 🙂


On Bookmarking and Social Search

February 17, 2007

Bookmarking is great. Not so much because it allows you to access your favorites from anywhere, but because it opens you a door to social search. What is so great about social search, you ask?  As far as I see it, social search, comparing to the regular search made via search engines, is much more pure, free of commercial interests (‘though, unfortunately, this is starting to change…) and thus much more relevant.

Just as ma.gnolia – one of my favorite bookmarks platform – put it: Since bookmarking involves taging your favorite sites, “when you search for something, you use words that people choose and look only at websites that people think are worth saving. Suddenly you have access to a human-organized bookmark collection”.

bookmarkers communication creats valid social search

Following the above quote, this is the basic of how bookmarking works:
First thing – you open an ccount and bookmark all your favorite sites. 
Then, if you have some real passion to a specific subject, you can check what others have to say on this subject by searching for the relevant tags. This way you may find some valuable sites on your favorite subject otherwise you could’nt find.
More than that, some bookmarks platform also allow you to open or join a group on your favorite subject. By checking relevant groups you can discover some additional information and discuss it with others who share the same interest as you are.

fraud bookmarking is easy to detect
All these features are purely social. No doubt that some online marketers, including seo experts, might abuse this platform to promote their own interest, but it can be revealed in a much more easier way. People who engage in social platforms, such as bookmarks, on a regular basis get to know each other and thus identify frauds with no more than a blink of an eye. More than that, some bookmarks platform, such as Technorati, have their way to filter out the spamming bookmarks.

Anyway, to make it short, I find bookmarking a highly valuable social search tool and I intend to keep on using it. At least as long as it stays social, meaning it will not turn to be just another “used-to-be-social-tool” abused by online marketers.

For your convenience, here are some recommended bookmarks platforms:
Ma.gnolia – Includes bookmarks, groups, discussions and also sposored links (by Text Link Ads). I admire the site’s visuality and its clean interface. On the right you can find recent bookmarks, hot groups and hot bookmarks. 
Del.icio.us – One of the most popular bookmarks on the web. Visuality is not the strong side of del.icio.us but the nice thing about it is that entering del.icio.us site you can get the latest most popular bookmarks right away.
Shadows – Not so different from ma.gnolia. Includes bookmarks, groups, conversations and tracking groups changes. I give it 4 stars for its easy and very user-friendly navigation bar.
Technorati – Blogs bookmarks, based on tracking links and comments on blogs around the web. The fact that Technorati tracks blogs activity and doesn’t depend on users “announcements” makes it a powerfull social tool. 

Please feel free to add your recommended bookmarks platforms
and of course – bookmark this post… 🙂
 


 


Search Engines Control The Eyes Movement of Their Users

January 27, 2007

Funny thing I read not too long ago (I think it was in a study by Enquiro) states that search engines users show different eye-movement behaviour based on the search engine they are using. It seems like users adjust themselves, based on their past experience with search engine results, to scan only specific areas of the SERP, the ones they perceive as the most accurate for their needs.

If you’re wandering what are the differences between “the big three“, you should know that Google-users scan mainly the top triangle on the left , Yahoo!-users scan a much bigger triangle plus some of the sponsored link ads on the top right while MSN-users act almost the same as Yahoo!-users, except the fact that they scan close to 90% of the page results.

From SEO perspective, I guess this doesn’t tell us anything new – optimizing your site for the “big three” should be focused first on getting to the top results at Google’s first page, while when it comes to Yahoo! and MSN, you can still benefits from your site being listed down on the first results page.   

Something to think about:
What will happen once there is a search engine where the results are shown in spiral? Will the users adjust themselves to scan the results in circles? 🙂


Catch 404

January 21, 2007

For those who doesn’t know what 404 stands for, there are two things you should keep in mind:google 404 error mesaage page

1. 404  is an error message the user gets when the page he had searched for wasn’t found.
2. 404 error page shouldn’t be neglected otherwise it will act like what I call “catch 404”.

I’ll explain myself.
The standard 404 error message leaves the searcher with nothing to do but to press the back button, meaning – and this is where the “catch 404” lies –  you lose a potential visitor.
Searchers don’t mean to make mistakes but they do it nevertheless. Whether it is some typing mistake, misspeling or writing your URL with a non-existed extension (using “htm” extension instead of “html” for example) they’ll get to the 404 error page and from there – the way to the back button and someone else’s site is very short.

In order to avoid this “catch 404”, meaning – not to lose this “wandering visitor”, or any other potential users, there are several things you can do, all of them deal with improving your 404 page:

Enlighten the “wandering visitor” with a short paragraph (of 2-3 sentences) explaining the visitor where he got to and what he can do in order to correct his search.

Add some links to other pages in your site – Since you don’t know what the visitor was searching for, links to your home page and the site map page will be the best ones for you. Doing this will direct the visitor into your site instead of out of it.
Another solution is to –

Use your website design for the 404 page – This will help the visitor to understand where he is and also, since your company logo or your site title will be presented to him (and it should! ), you’ll get to brand yourself in the visitor’s  consciousness. That way, even if the visitor decides to press the back button he’ll get to remember your site.
More than that, by using your site’s design template for the 404 page, including the menu bar, you give the visitor way more options (or reasons) to stay in your site.

If you’re having problems with articulating your 404 error message, just remember to keep it short and simple. Following the above, get it within your website design and offer the visitor some alternetives other than pressing the back button. Your 404 error message could be something like: “Unfortunately, the page you requested for wasn’t find. You can check the following links to find what you were looking for.”

If you’re looking for some original 404 page solutions, you really should check up plinko website – it offers valuable information on 404 error message page plus some links to amusing 404 pages.

Enjoy!