SEO Basics

Getting into SEO shoes
Search engine optimization is the craft of optimizing your site at several levels in order to get to the top of SERP for a group of relevant keywords.
This post will cover all the steps you need to go through in order to achieve that, but you must understand SEO is not enough. Getting to the top of SERP without having something valuable to offer to your visitors is worth nothing.
That’s why, before getting into keyword research, SEO copywriting and so on, first you must define your business.

First step: Definition
Just like in a job interview, you have to think what will make the interviewer (internet users) to choose you (your business) upon all the others. The main question is “what do you have to offer and what makes you special”?
Define your business uniqueness, your target-audience and the niche your business is related to.
above all – think about your business advantages and the benefits your audience will get from visiting your site and not someone else’s.
If you’re in the business of selling shoes, for example, your niche is the shoes industry and your target audience is people who needs shoes. but you should be more specific: Are you selling sport shoes? women shoes? health shoes? get to the bottom line. Targeting a small niche is much easier when it comes to SEO, and it’s also the true thing to do if this is the real core of your business. 

Know your colleagues
Apart of listing all of your good qualities, you can’t succeed in a job interview if you don’t know anything about the company you are trying to get in to. In terms of SEO, you must know your competitors. If there are quite a lot of businesses like yours, on one hand it means you need to work real hard to get noticed, on the other hand – you have others experience to learn from and you can find atleast one thing that the others don’t do and then do it yourself.
learn your niche – What businesses in your industry are running a website? Are they doing this for branding purposes or is their website is their main source of income? what do they offer and more important what don’t they offer and why? 
Getting this information will set you up also for your next step – keyword research.

Find your Keywords
Now that you know what you’re into, meaning your business definition, as well as your target audience and the goals you wish to achieve are all clear, you can start searching for the right keywords for which you’d like your business-website to be optimized.
There are several ways to find these keywords, and I advise you to use all of them, since there’s no such thing as “the sure thing” when it comes to keywords research.

1. Start with common sense:
Start with some general words and then look for more specific phrases as well as synonymous. If your website is about “online dating” you’ll probably come up with some general words like: dating, love, relationship and singles. more specific phrases will be: online dating, dating services, dating tips, dating website, find your love and search your love. If your site runs some articles on the subject of dating (and it should!) use the articles content to find some other realted keywords, such as “how to find your love”, “first date”, “singles life” and so on. In addition, don’t forget to list all the keywords related to the services you supply.

2. Check your competitors – Use the list of keywords you came up with to check your competitors lexicon. Go to Google , Yahoo! or any other serach engine you want your site to be optimized to, type your keywords and check the results you get. Getting into others websites will help you not only with finding some new keywords but also with understanding who you’re competing against. 

3. Common mistakes – Search for common mistakes, such as misspelling or typing mistakes, people will probably make when searching the terms your business is related to (relationsheep, singels, etc). You don’t want to use common mistakes keywords within your site content, since it can hurt your credibility. However, you can use them for creating a “common mistakes page” as well as adding them to your meta tag keywords.
4. Keywords suggestion tools – These tools are great but I, personally, use them only at the end of my keywords research process, just to make sure I didn’t forget any important keyword. Here are some free keywords tools you can use:
Google Suggest – As you type, Google will offer suggestions.
Digital Point Keywords Suggestion Tool – show query results from both Wordtracker and Overture for determining which phrases are searched most often.
Good Key Words – A free Windows software for finding the perfect set of keywords for your web pages.
Typo Generator – Keyword misspelling generator.

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