Alexa -A free website traffic measurement owned by Amazon.
Algorithm – A mathematical formula used by search engines for determining which web pages will be displayed in SERP.
Backlinks – Incoming links pointing at a specific page inside a website.
Checking your site (or your competitors sites) backlinks can be done by using the command “link:[your site URL]” at the search engine’s search box.
you can also use some free softwares for backlinks tracking, (see The Tattler ).
Black Hat SEO – SEO techniques that search engines considere as illegal (or illegitimate)since they’re not in the boundries of search engines’ guidelines.
Blog – Web journal which started as a private thing but lately become an online marketing tool, mostly in the SMM (Social Media Marketing). Here are some free blogging platforms everyone can use: WordPress, Blogger, Weblogs.
CTR– Click Through Rate: A way to measure the effectiveness of an online marketing campaign by dividing the number of unique clicks on an ad or a link on a web page, by the number of times the ad or link was shown.
Everflux – Continuous change in Google’s SERPs as a result of its index updating. The term “Google dance” refers to the times when Google did this updates only once a month.
Keywords – Important terms that are used for describing the website’s major theme. The best keywords are those that reflect the terms people are searching for when they check search engines for a specific site or service.
Landing page – The Target website page visitors “land on” after they click some link.
Link Baiting – Getting inbound links not by “hunting” but rather by doing things that attract others to link to your site. Link baiting can be achieved through publishing some quality content as well as running a special contest, etc.
* Related post: Links to link baiting sources
Page Rank – Google’s method for estimating web pages’ importance. The page rank ranges from 1 to 10 and it is based on several factors, amongs others are the quality of inbound links pointing at a website page and the age of the site.
Reciprocal Linking – The practice of connecting web-sites via exchanging links (Website A gives a link to website B which in return gives back a link to website A). Reciprocal linking is not a valuable thing to do unless both websites are of high quality.
SERP – Search Engine Results Page: the results page shown by search engines for a specific search query.- Search Engine Marketing: Online marketing focusing on search engines. SEM can be done either by SEO, PPC advertising or by paying to the most popular directories (such as Yahoo!directory) in order to get listed in.
SEM – Search Engine Optimization: An online marketing branch focusing on making sites understandable to search engines. Among other things, SEO deals with sorting and researching relevant keywords, link building and information architecture.
SMM – Social Media Marketing: The use of social media for marketing purposes. Social media website such as Digg, MySpace and Flickr, are only partial example for the channels the SMM uses (or abuse, as some people perceive SMM as another form of “viral marketing”).
SMO – Social Media Optimization: Optimizing your promtional efforts on the socia media sphere. This can be done through adding “RSS Feeds”, SM buttons (like Digg and bookmarks services), blogging and alike.
Supplemental Results – Search results that show up after the normal results, meaning they are barried at the bottom of the SERP (on google only). Google does it ’cause it doubt the quality of these pages and thus prevents “questionable pages from getting massive exposure” (see seobook on that topic).
Tattler – A free software for backlinks tracking. After downloading the Tattler software, type the URL of the site you are interested in and you’ll get a list of up to 1,000 backlinks pointing at this site.
Viral Marketing – The use of social networks for marketing purposes. For example, to distribute some funny video with a commercial or barnding saying in it, via Email or YouTube.
White Hat Seo – Contrary to BlackHatSeo“, WhiteHatSeo is SEO techniques that search engines considere legitimate, since they’re following their guidelines.
301 – Moved permanently / Redirect: the page the searcher was looking for has a new permanent URL. In terms of SEO, using the 301 code is highly useful method for webpage redirection, since it allowes you to keep the page’s serach engine ranking.
404 – Page not found: an error mesagge saying that the URL the searcher was looking for can not be located by the server. 404 error appears in cases where there’s no indication whether this problem (=page not found) is something temporary or permanent.
410 – Page is gone: an error message saying that the page the searcher was looking for can not be found permanently.
* Related post: Catch 404