SEO Glossary

A B C D E H I G K L M O P R S T W Y 1-10

Anchor text

Alexa -A free website traffic measurement owned by Amazon.

Algorithm – A mathematical formula used by search engines for determining which web pages will be displayed in SERP.

Adwords – Google’s advertising system based on textual ads and PPC.

Anchor text – Textual link; a text embedded within a hyperlink.

Blended Search

Backlinks –
Incoming links pointing at a specific page inside a website.
Checking your site (or your competitors sites) backlinks can be done by using the command “link:[your site URL]” at the search engine’s search box.
you can also use some free softwares for backlinks tracking, (see The Tattler ).

Black Hat SEO – SEO techniques that search engines considere as illegal (or illegitimate)since they’re not in the boundries of search engines’ guidelines.

Blended Search – The mixture of results on SERP, comprised of not only web results, but also video results, news, images, books and alike.
* Related post: Blended Search 1st Birthday

Blog – Web journal which started as a private thing but lately become an online marketing tool, mostly in the SMM (Social Media Marketing). Here are some free blogging platforms everyone can use: WordPress, Blogger, Weblogs.

Bookmarks – A feature allowing people to share their favorites on the web.
Examples: Yahoo! MyWeb, Blinklist,
* Related post: On bookmarking…


CTR– Click Through Rate: A way to measure the effectiveness of an online marketing campaign by dividing the number of unique clicks on an ad or a link on a web page, by the number of times the ad or link was shown.


Directory– A websites index divided into different categories, such as entertainment, computers, arts, etc.
Examples: Yahoo! Directory, AvivaDirectory, Google directory, DMOZ, Business.


Everflux – Continuous change in Google’s SERPs as a result of its index updating. The term “Google dance” refers to the times when Google did this updates only once a month. 


Homepage – The door to your website (the main page).


Inbound links – External links pointing to a website. 


Google – The world’s most popular search engine.

Google Bot – The crawler google uses for searching the web for pages to index inclusion.

GUI – The initials of Graphical User Interface. GUI’s standards deal mainly with 3 factors: interaction, presentation and structure.


Keywords – Important terms that are used for describing the website’s major theme. The best keywords are those that reflect the terms people are searching for when they check search engines for a specific site or service.


Landing page
– The Target website page visitors “land on” after they click some link.

Link Baiting – Getting inbound links not by “hunting” but rather by doing things that attract others to link to your site. Link baiting can be achieved through publishing some quality content as well as running a special contest, etc.
* Related post: Links to link baiting sources

Link Juice– Ranking, popularity and prestige that flow between web pages via hyperlinks. SEO should strive to get the best organic link juice  outhere – unpaid, 100% natural. 🙂

Meta Tag

Meta Tag
– HTML command located at the head of an HTML document. 

MSN – Microsoft’s search engine and internet portal.


Outbound Links – Links within a website that point at other websites.


Page Rank

Page Rank – Google’s method for estimating web pages’ importance. The page rank ranges from 1 to 10 and it is based on several factors, amongs others are the quality of inbound links pointing at a website page and the age of the site.

PPC – Pay Per Click: a very popular form of advertising in which the advertiser is being charged only when costumers click on his ads. 
Google Adwords
Microsoft Adcenter 

Reciprocal Linking

– Return on Investment. ROI is calculated by dividing the return of investment by the cost of it and is expressed as a percentage. 

Reciprocal Linking – The practice of connecting web-sites via exchanging links (Website A gives a link to website B which in return gives back a link to website A). Reciprocal linking is not a valuable thing to do unless both websites are of high quality.

Supplemental Results

SERP – Search Engine Results Page: the results page shown by search engines for a specific search query.- Search Engine Marketing: Online marketing focusing on search engines. SEM can be done either by SEO, PPC advertising or by paying to the most popular directories (such as Yahoo!directory) in order to get listed in. 

SEM – Search Engine Optimization:  An online marketing branch focusing on making sites understandable to search engines. Among other things, SEO deals with sorting and researching relevant keywords, link building and information architecture. 

Slurp– yahoo! crawler.

SMM – Social Media Marketing: The use of social media for marketing purposes. Social media website such as Digg, MySpace and Flickr, are only partial example for the channels the SMM uses (or abuse, as some people perceive SMM as another form of “viral marketing”).

SMO – Social Media Optimization: Optimizing your promtional efforts on the socia media sphere. This can be done through adding “RSS Feeds”, SM buttons (like Digg and bookmarks services), blogging and alike.

Supplemental Results – Search results that show up after the normal results, meaning they are barried at the bottom of the SERP (on google only). Google does it ’cause it doubt the quality of these pages and thus prevents “questionable pages from getting massive exposure” (see seobook on that topic).

The Big Three

Tattler – A free software for backlinks tracking. After downloading the Tattler software, type the URL of the site you are interested in and you’ll get a list of up to 1,000 backlinks pointing at this site.

The Big Three – The three leading search engines: Google, Yahoo! and MSN.

Title – HTML feature used for one sentence description of a web-page. Title is shown on the browser title line and is quite important for optmizing a site for search engines.

Viral Marketing

Viral Marketing – The use of social networks for marketing purposes. For example, to distribute some funny video with a commercial or barnding saying in it, via Email or YouTube.


White Hat Seo – Contrary to BlackHatSeo“, WhiteHatSeo is SEO techniques that search engines considere legitimate, since they’re following their guidelines.


Yahoo – Internet portal and a search engine known for its popular site directory.


301 – Moved permanently / Redirect: the page the searcher was looking for has a new permanent URL. In terms of SEO, using the 301 code is highly useful method for webpage redirection, since it allowes you to keep the page’s serach engine ranking.

404 – Page not found: an error mesagge saying that the URL the searcher was looking for can not be located by the server. 404 error appears in cases where there’s no indication whether this problem (=page not found) is something temporary or permanent.

410 – Page is gone: an error message saying that the page the searcher was looking for can not be found permanently.
* Related post: Catch 404


4 Responses to SEO Glossary

  1. Brent Crouch says:

    I just submited one of my sites to the Yahoo Directory. I am curious to see if it makes any difference for SEO purposes.

  2. seosos says:

    It should be.
    Yahoo directory is considered an authority directory because of its high selectivity.

  3. […] to be indexed in yandex but nothing happened, ‘though it was written in Russian and had some backlinks from other Russian […]

  4. Dawna Detar says:

    I am not agree with your post .. I have another reason that support my argument

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