Shew… Google is selling SEM Company Performics

April 6, 2008

 What a great piece of news, don’t you think?
I guess we can all start dancing to show our joy and thankfullness to Google for rethinking the absord situation and deciding to step out of it. Google will sell the SEM company Performics to maintain objectivity, since, as they say, they “do not want to be in the search engine marketing business”.
Good for us who want to stay in this business. 🙂

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Sphinncon Israel 2008

February 5, 2008

This post about the “first sphinncon evar” was supposed to be a live one but, unfortunately, there was no wireless connection at the conference in Jerusalem, so I’ll just write down my impressions and a detailed review of only the first panel for now. (The others will be covered on the next couple of days).
In any case – Lot’s of thanks to Barry Schwartz and the rest of the organizers as well as the generous sponsors, for giving birth to this first “sphinnconiada”.

“The Good, The Bad and the Ugly One” but with a Smile On

To put it in one sentence, I felt this first shpinncon was a small-but-very-friendly-rival between three groups: the SEO people, the PPC people and the SMO ones.

As a human-being who holds S’ for SEO and takes it as a compliment, I really enjoyed the SEO panel, noded off at the PPC one and quite resented most of the SMO one, only because its speakers (excluding sweet Eli Feldblum) couldn’t stop the righteous slogan of “Just have a good product”. But maybe I was just a little bit too tierd, since it was the last panel? Who knows…

So, what did we have there, on the first sphinncon event?

SEO Panel – Paid Links & Penalties
The SEO panel began with an inspiring presentation plus a lecture by Branko Rihtman, an SEO specialist from Tens Technology. He talked about the importance of links in Google algorithm and the penalties by Google for buying advertisements (which are not adwords) – an old strategy known as FUD (Fear, Uncertainty, Doubt).

The Q&A part of the SEO panel
Just to make it clear, none of the following is a direct quote. I wrote some comments while the speakers spoke and that’s it. Don’t hold no one for nothing, including myself and forgive me for the questions (or answers) I missed.

* What about linking strategies (such as “link farms”) that work good in Israel but not in other markets? (by Ben Pines  from SEOIsrael):
– Branko: Everything comes to Israel in a delay of 3 years (comparing to the US market).  I’m in favor of doing the stuff that works good in the US in the present, meaning – don’t use linking strategies (such as link farms) that work good on your market but not in the US even if they do good today since experience tells us it won’t last for long…
– Sam Michelson (Five Blocks): In other wrds – Don’t Spam…
– Ophir Cohen (Compucall): As far as I see it, the user experience is the most important thing, meaning your site should be popular based on what it offers to the user and not the link bating acts you did.

* Is user behaviour on search engines and outside them a part of the SE ranking considerations?
– Branko: Sure it is, at least as far as the tool bar most of us use. That’s why I turn mine off when I do some stuff I don’t want to be tracked by Google or any other search engine.
– Gilad Sasson (Nekuda + Algoholic): Even if search engines won’t admit it, everything is being measured and saved and it obviously influences both the user and the sites he visits.
– Sam: It’s not just the tool bar. There are other tools who gather data about you, Google analytics for example…
– Barry: Don’t forget web history and the personalization Google runs…

* What about getting links manually vs. automatically? Is there a better option?
– Sam: In order to be popular you should act like one in any measure, meaning you need to dress up accordingly, have a nice car etc. In search terminology that means you should have lots of links, almost everywhere – just keep them far from spam.
– Gilad: If it is a new site we’re talking about, it is all a matter of risk. If your site is old and has enough quality links from authority sites, a couple, even tens, of louzy links won’t hurt you.
– Branko: This is why I said earlier that links have two values – the fresh value and the real value. A link from a not competitive area can boost the ranking of the site but in time we’ll see a drop down, while good quality links bring on a stable increase in ranking (take a post on sphinn for example).

* How do you handle the universal search results?
– Ophir: SEO is not what it was a couple of years ago, today there’s more SMO into it…
– Sam: I don’t mind not being in the first positions as long as my title and description are catchy and creative enough to attract the searcher (using numbers and symbols on title, for example).
– Barry: It is easy to get to the first position as long as you keep researching (see “iPhone Popcorn Trick” video on YouTube by Barry).
– Sam: I’d like to buy an advertisement at the end of this video…. 🙂

* What can you say about multi-lingual search optimization?
– Gilad: All markets are alike in terms of algorithms, it’s just easier on some (like Israel). In any case, if you want to promote your product in different markets you should find relevant content partners on these markets.
Google Sets, by the way, is a keyword tool that can help you spam find related pages and industries to be linked from.
– Branko: Advertising on the content network can help you to get ahead with terms that google think are best for your industry. If google gives them to you, according to your keyword of course, no doubt it perceives them as legitimate and relevant.

* What should you do when important keyword you had a great SERP position for is vanished from top results?
– Branko: First thing – wait. Just wait. It could be nothing but a glitch… while waiting you can check your positions in other data centers, other keywords and so on.
If nothing changes over time – get a new domain and start all over again. From my experience it’s the best thing to do.

Hungry for some images?

Sphinncon Israel 2008 Preparations Sphinncon Preparations

Sphinncon Israel - SEO panel Barry Schwartz, Branko Rihtman, Sam Michelson, Ophir Cohen and Gilad Sasson (from left to right) on the SEO pannel.

First Sphinncon Evar T-Shirt “first Sphinncon EVAR” T-Shirt.

Sphinncon Israel Summaries on the web:
SMO.co.il – For Hebrew readers only (1st panel + 2nd panel, 3rd and summary).
Event summary by Ophir Cohen.
Jobis afourletterword says it was a Big Success

Feel Free to Sphinn Me Up 🙂


Wake up Search Master Steve

January 30, 2008

Funny thing I ran into today while surfing the net –
not a small ad by Microsoft adCenter, with this outstanding piece of info:
“Search Master Steve Says:
target your search marketing campaign by age,
time of the day, location… even gender.” 

Search Master Steve of Microsoft Ad-Center

 

I meant to put this copy of the ad with no words accompaying it,
’cause the irony is clearer then the sun itself,
but I couldn’t hold it…

And I say:
Wow! Even gender? I can’t believe it!
New thing in town, everyone!
Get yourself into your best clothing and let’s get wild!!! 🙂

P.S (= probably stupid)
If you are anything like myself and not so much into MSN, you should know that “Search Master Steve” is just as trendy as MSN is. On the following you can read some of the old compliments he recieved along his way (sorry Steve, nothing personal, it is just the gender thing):

Microsoft adCenter Presents Search Master Steve
Microsoft’s “Search Master Steve”
Surplus on Search Master Steve
MSN tries to educate me…I refuse (search for the “search master? He can’t even master a comb” part. hilarious!)


No to Google Knol

December 27, 2007

3 reasons why I won’t use Google *Knol
 – if I weren’t an online marketer 🙂

1. I’m tierd of this “give and get for free” thing.
I think it was my father who told me that when you think about it, at the end – any cheap buying turns to be the most expensive one. I really enjoy using blogger (Google blog platform) and gmail (google free email service) and all the rest of Google’s freebies, but it’s starting to feel like the price for all of this is getting higher and higher each and everyday.
We all heard about Google reader getting into the users’ pants just as we all suffer from overload of adsense on our gmail.

The online world enjoys plenty of sharing-information platforms (which I am sure Google could have purchased). I don’t need another one by Google, especially if it’s going to influence its SERP (See You Tube acquisition by Google).

2. I’m tierd of the world trying to sell me things and I bet the knol platform would be full of not only valuable content but also google ads (rumors say one can decide whether to show or not to show adsense on his knol). No doubt it would be highly targeted and contextual and yet. No thanks. I think am sure I’ll  pass.

3. I’m tierd of people like me (SEO people) who just can’t hold theirselves from not abusing any social platform that comes in their way, especially if it is Google related. 🙂

* Knol = Google’s version for wikipedia focusing on the authors. 
   Still in beta.